Does your clinic website have a blog? If not, you may be missing out on some opportunities to grow your business.
Here’s how a blog can help your clinic:
Connect with your Audience
Having a regularly updated blog will allow you to engage with potential and current patients. Topics that are relevant to your audience will inspire them to comment and interact with you.
Have you ever wondered why your clinic is not showing up in Google search? Search engines such as Google reward sites that consistently post new content. Potential patients are more likely to find you if your website is placed higher on the search results page.
Share your Expertise
Sharing your knowledge will help establish you as a subject matter expert. By doing so, you can establish trust and credibility with new patients.
Blogging is a cost effective way to add content to your website and market your services. It may take a little time and creativity, but it becomes an important tool especially when you don’t have a big marketing budget.
Posted on April 1, 2014 by Peter Reimer | PermalinkTweet