It seems like it should be an important aspect for any business, but there are clinics that still do not have a website. For clinics, a well-maintained website should be an integral part of your business, as most potential patients research online before making the initial contact.
Here are a few reasons why your clinic needs a website:
Having a professional website makes an impactful first impression and gives your clinic credibility. A well-designed website can instill consumer confidence, especially if you’re competing against established clinics. If you’re a new clinic, having a patient testimonials page on your website can also help establish credibility.
A website for your clinic allows potential patients to find you. Most people research online before purchasing a product or service. It’s at this critical stage that lets you connect with potential patients. If they don’t find your clinic, you can be sure they will find your competitor.
When people find your clinic website, they look for the type of services offered, the location, hours of operation, and contact information. All of this should be included on your website, making it easy to learn more about your clinic. Also, a website allows your site visitors to learn about any special promotions you might have.
You may notice that your clinic voicemail percentage has gone up in the past few months, and it’s possible that you’re losing out on some potential patients. A website makes it easier for your office staff, as you can add an online scheduler and let your patients book appointments online. Also, a Frequently Asked Questions (FAQs) page on your website will minimize the number of phone inquiries, giving your staff more time to spend with your patients.
Posted on January 13, 2014 by Peter Reimer | PermalinkTweet